If you are a Realtor(R), real estate broker / agent or a property owner looking for tested, creative and fresh ideas to help you generate more real estate buyer leads or prospective buyer inquiries so you can sell more properties & listings to earn you more money...welcome!
Why Too Many Broker & Agents End Up Frustrated
This blog basically aims to share with you my experiences, tips & strategies I've learned over the years with the hope that it will enable you to easily get more real estate buyer leads & referrals using both online and offline (real world) tools & tactics.
As a long time real estate practitioner, I have seen and met many agents who could have made it real big only if they were given the knowledge, encouragement and the right tools to reach their goals.
Too often, new recruits are given minimal training and some chit chat then they sent right into the trenches. It's no wonder about 8 out of 10 new real estate agent don't go beyond the 1st year, ending up frustrated and hurt by the rough and tumble world of real estate selling.
I hope to help minimize such frustrations by giving you readers new ideas and directions afforded by the availability of new technologies such as the web that you might never have tried before. We will also review several tried and tested selling methods of the 'old school' that stood the test of time which all sellers must practice.
Taking The 'Hi' Out Of Tech: Selling Using Technology
For veteran realtors & agents, this blog would like to take away the 'hi' out of the tech. I will try my best to simplify & translate all the mumbo-jumbo stuff and get straight to what matters most:
* What is it?
* What it can do?
* How does it help?
* Why is it important to your real estate business?
You absolutely don't need to be techie or a rocket scientist to leverage the new tools available today.
There's no need to fear computers, the internet and social media. All of the techno-speak you read and heard are nothing but new mutations of the and tested systems we have used before. All you need to do is to just understand the basic principles behind the these new tools and systems and you will be surprised to find out that it's just the same old stuff you have been doing but have taken a new and modern form.
Let's face it, technology is shaping our world and majority your present buyers are heavy users of information communications technology. If we old farts intend to remain competitive, then learn we must.
We have no choice. More than half of our buyers belong to the Gen X & Y (born between 1966-1990s) and their numbers are increasing. People who belong to this market grew up learning how to use the computer or figuratively born with holding a mouse.
For Sale By Owners (FSBO) Too
Are you a property owner who don't want or need to employ realtors, brokers and agents to sell your house or other assets? If yes, this blog is for you too.
After all, selling your own house without an agent is a constitutional right although the results may quite different if you have one. But hey, if it works for you, no problem. Maybe you can share also your ideas here.
What To Expect: Old School Meets New
In the coming posts, I will cover topics we are all familiar with in the offline world as well as tools, tips & tactics you can apply for your online campaigns.
To give you an idea...
* Tried & tested prospecting practices
* Dos and don't during trippings or site viewings
* How to sell to upscale / high-end buyers
* Minimizing your real estate practice costs
* Ways to turn off prospects on Facebook
* How to keep buyers glued to your webpage
* Get a flood of inquiries without learning any code or programming
* The social media marketing secrets revealed
* How to avoid sales conflicts & disputes
and many more.
The Most Important Person: You
Of course, this blog is about you. Do you have any real estate marketing & selling issues you would like to know about? Please feel free to post a comment and even send topic suggestions. After all, this blog is all about sharing information to make our realty practice fulfilling and profitable.
Until the next post, happy selling!
